BHARATH V
GROWTH MARKETING MANAGER

Building growth systems that connect acquisition to revenue.

Performance marketing · CRM · analytics · content · AI

I work at the intersection of marketing, technology and commercial outcomes — turning paid acquisition, customer data, CRM workflows and AI into measurable growth systems.

Explore the work ↓ View resume ↗
Bharath V professional portrait
BHARATH VChennai, IndiaMarketing × Technology × Commercial Outcomes
₹576 CrCurrent loan-disbursement target in progress
₹11.35LFY 2025–26 paid-media investment
₹80 CrFY 2025–26 loan disbursement
7.75×FY 2025–26 ROAS
20+Customer testimonial shoots
100K+Cumulative personal audience
THE OPERATING IDEA

Growth is not just a channel problem.
It is a system problem.

01

Campaigns create activity. Systems create continuity.

01 / OPERATING MODEL

My SIX core Strengths
& Pillars I operate across.

01

Strategy & Growth

Business objective → acquisition → funnel → commercial movement.

02

Leadership

Hiring, vendors, training, SOPs and stakeholder alignment.

03

Paid Media

Meta, LinkedIn and Google acquisition with creative and funnel thinking.

04

Content & Organic

Customer interviews, testimonials and first-hand audience building.

05

CRM & Analytics

Lead routing, stage visibility, attribution and decision dashboards.

06

AI & Automation

LLM workflows, reporting and AI-enabled customer communication.

02 / EVIDENCE

Growth,
measured.

FY 2025–267.75×

Return on ad spend

PAID MEDIA → BUSINESS MOVEMENTFY25–26
₹11.35LINVESTMENT
→
LEADSACQUISITION
→
CRMQUALIFICATION
→
₹80 CrDISBURSEMENT

Paid-media investment supporting ₹80 Cr in loan disbursement.

CURRENT PERFORMANCEDATA LOADING

Current-year performance data is being consolidated.

Detailed current output is intentionally withheld while the reporting layer is being aligned.

INVESTED AMOUNT · CURRENT REPORTING PERIOD ₹16.677L
03 / SYSTEMS

Growth is not just a channel problem.
It is a system problem.

GROWTH
SYSTEM
CRMWAASANALLMVOICE AI
SYSTEMS I BUILD / WORK ON

From lead movement to team operating rhythm.

Five systems sit around the same objective: make acquisition more useful, customer experience more responsive, and execution more visible.

● Accomplished● Ongoing
01ACCOMPLISHED
CRM
→

CRM Funnel Architecture

Moved lead operations from spreadsheet-led processes into a structured CRM journey.

LEAD→QUALIFY→RM→LOGIN→DISBURSE
~22lead-to-disbursement statuses~7departments involved
02ACCOMPLISHED
WA
↗

WhatsApp Automation Workflow

Built a workflow to tap into silent leads, surface intent and move prospects toward caller-ready conversations.

SILENT LEADS→RE-ENGAGE→CALLER-READY
SQL conversion improvement +10%
03ACCOMPLISHED
TASK
↗

Task Management Automation

Built a high-level operating layer with Asana, Google Chat and Google Calendar for project ownership, updates and approvals.

ASANA↔GCHAT↔CALENDAR
Less reporting overhead · clearer project visibility · stronger stakeholder transparency
04ONGOING · 60%
LLM
◎

Agentic AI — WhatsApp & Email

Working closely on model training for real-time customer conversations across WhatsApp and email.

QUERY→LLM→PREQUALIFY→RESPOND
24/7 support · prequalification · repurchase/referral workflows · customer experienceTarget: 10% of total lead volume through repurchase/referral workflows
05ONGOING · 30%
VOICE
◉

AI Voice Agent

Working on an AI voice layer for prequalification, unavailable-time coverage, customer queries and sales handoff summaries.

24/7 support · prequalification · call summary → sales executiveBuilt for high-potential paid leads and unavailable-time coverage
06ONGOING · 80%
DATA
⌁

AI Analytics Command Center

Built / contributed to platform dashboards across Meta Ads, LinkedIn Ads, Google Ads, WhatsApp and email automation, plus one consolidated cross-channel view.

META ADS
LINKEDIN ADS
GOOGLE ADS
WHATSAPP + EMAIL
CROSS-CHANNEL VIEW
CONVERSION RATIOSINVESTMENT SIGNALSFUNNEL VISIBILITY
NEXT LAYER

LLM-assisted KPI intelligence for team performance.

Taking the task-management architecture further by bringing LLM analysis into project data and KPI dashboards — creating clearer performance visibility, recognition and decision support.

04 / SKILLS

What I bring
to the table.

Growth StrategyPerformance MarketingFintech UnderstandingDigital LendingCRM ArchitectureMarketing AnalyticsAI & LLM WorkflowsContent StrategyContent CreationPresenterCustomer InterviewerTeam ManagementStakeholder ManagementVendor ManagementFull-Funnel AcquisitionMarketing OperationsB2B Demand GenerationAutomation
FINTECHUnderstanding lending economics, customer journeys and regulated acquisition environments.DIGITAL LENDINGExperience across lead → qualification → RM → login → sanction → disbursement.
05 / EXPERIENCE

Where I’ve
operated.

IBSFINCORP

Digital Marketing Manager · Senior Digital Marketing Executive · Digital Marketing Executive

Corporate DSA · Southern India’s largest loan distribution firm.

Growth strategy · Paid media · CRM · AI · Content · Leadership · Stakeholder management

Hostzop Cloud Services Pvt. Ltd.

Digital Marketing Executive

Content, campaign coordination and acquisition initiatives.

Green Chip Technologies

Hardware & System Engineer

Component-level troubleshooting, system rework and technical project execution.

06 / STACK

The tools behind
the execution.

PAID MEDIA

Meta Ads · LinkedIn Ads · Google Ads

CRM & ANALYTICS

TeleCRM · DSA Sathi · Zoho · Looker Studio · UTM Tracking · Funnel Analytics

AI & LLM

GPT · Gemini · Claude · NotebookLM · Generative AI · Prompt Engineering · LLM Workflows

EXECUTION

Asana · Google Chat · Google Calendar · Notion · Google Workspace · Vendor & Creative Coordination

LET’S TALK

Build growth.
Measure what matters.

Open to conversations around Growth Marketing, Performance Marketing, Demand Generation, Marketing Operations and AI-enabled growth.

connect@bharathv.me ↗View resume ↗
bharathv.me